Digi Pack evaluation

The DigiPak Evaluation 

 

• Digi pack discussion.
  
  
  This morning we looked in detail at what we would do for our digi-pack. This is what we've decided:
  
  Front cover
  We want our basis theme to be a desk, with props, paper, coffee cups etc to demonstrate the creativity of the band, and their independence. 'Lion the Weak' do not have the advantage of a record label, and so all their success is self-driven.
  We spoke about using a burnt paper effect- burnt in the middle, to reveal  what paper we would use for the digi-pack We experimented with crumpling and burning paper and taking photographs with flash/ no flash in order to discover the best way of exposing the band name for the front cover. 
• We decided not to go down the conventional 'band photoshoot' route, instead using a popular idea of quirky and unusual album covers to promote the bands image. However, as our band is new, we decided that on one of the pages we would include printed photographs of the band scttered on the work top to introduce the band members, perhaps as polaroid photos.
• The intention of the digi-pack is to present Lion The Weak as an independent, non-mainstream band that appeals to 'indie' audiences. With this album design, we show that they are not a finished product are still a work in progress.
• The idea of taking 'Birds Eye View' shots of the work bench was inspired from The George Ezra music video Cassy O' - this video has been the creative influence for a lot of our decisions throughout the process - because George Ezra falls under the same Indie Pop genre as Lion The Weak

George Ezra - Cassy O'

 

Local Natives       

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