Although genres may appear to shift and develop randomly over time, you can think of it a bit like biological evolution where mutations that prove successful are inherited and lead to adaptation. In the music industry the process involves successful acts being cloned in some quite blatant ways such as performance and portrayal of the star image.
The band we are working with 'Lion the Week' are established as an 'indie-pop' band but they haven't made a 'star image' for themselves as they are unsigned and music is just a hobby for them.
But as a band they are going for a fashionable look to which their target audience of young adults can relate and aspire to. Alot of young adults look up to musicians as fashion icons and 'Lion the Weak' can become fashion icons for 17-25 year old guys.
The band we are working with 'Lion the Week' are established as an 'indie-pop' band but they haven't made a 'star image' for themselves as they are unsigned and music is just a hobby for them.
But as a band they are going for a fashionable look to which their target audience of young adults can relate and aspire to. Alot of young adults look up to musicians as fashion icons and 'Lion the Weak' can become fashion icons for 17-25 year old guys.
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