Evaluation 3: What have you learned from audience feedback? – Focus group

Organising our Focus Group

We emailed possible participants for our focus group, we are going to give them questions around our video, digi-pak and webpage. 

Outcome of Focus group

We arranged 2 formal focus groups with 2 very different groups of people. Although the groups were both very similar demographically, they seemed to posses different opinions of our media products. For example, the first group of people we spoke gave quite constructive criticisms of our dig-pak. The majority of them mentioned that they would have preferred to see a picture of the band on the front of the album. Although they did agree that for the band we were working with, having the artwork like we did worked very well. The second focus group were incredibly positive about all three of our products, they did however point out that we were missing having the music video on the band's website which is what they would have liked. 

In conclusion it is very clear that the second focus group was alot more productive than the first one.n A lot of the constructive opinions reached by the focus groups were the challenges we found when producing our music video, digi-pak and Website. We found alot of difficulties around our idea with the video, we instantly felt that it would bore an audience, however we found that it didn't. The group of people that we questioned were the audience member we were trying to appeal our products to (Teenagers between 16-19).

Some quotes from our focus groups that I particularly found useful were:

"I really like how you've used the chair duet instead of some dance routine, its very unique" 

"I think some of the shots of the band were a bit to long, I wanted to see more of the actors" 

"By showing more of the band it gave a more organic feel"

"The dig-pak gives a sense of the band on a journey"

"Having the cover like this shows their style alot more than a photo-shoot style cover"

"I love the link between the digi-pak and the website"

"The lay-out of the website links with the style of the band"

THE FOCUS GROUP

We gathered some students to talk about our music video, digi pack and website and get their feedback- positive and negative.