We've decided to go with this as our final digi-pak design. We shot the photos seen on the digi-pak with a Nikon D5100 camera, we used external lighting equipment to create a naturalistic scene. We manipulated the images with VSCO (iPhone application) which enables you to add filters and grain to images to give a professional look. The layering was done using Photoshop CS6 and GIMP image manipulator, these are two professional pieces of software.
The main idea behind this was to represent a 'work in progress'. The cup of tea paints the idea that the band are at work creating themselves an image. The rustic work counter clear demonstrates the rustic nature of the band and how they fit into that 'indie rock/pop' genre.
The inspiration for this design was fine art. We did alot of research into digi-paks that use fine art as the main for front for their album.
The artwork used in our product creates a sophisticated environment for our audience and sets their expectations for an entirely new experience.
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